The Marketer, the Mentor and Co-Founder of the EP Sales System.  

With over $100 million dollars in product and service sales, all driven from his high converting copywriting and industry disruptive sales system designs, Martin is an expert salesman, consultant, and strategist.  Martin says his ability to figure out peoples exact ‘why’, and then develop a system around it, is what separates him from the legions of other marketing gurus.

Martin and Elliot quickly became friends as Martin saw a passion and drive in Elliot, that not only impressed him, but reminded him of himself at that age.  

So, the real work began - spending every spare moment on the phone and zoom, 1000’s of hours of strategizing, to discover the core reasons why people seek out estate planning services.  

Martin highlighted the biggest ‘flaw’ in marketing for estate planning lawyers, which was the constant time needed for 1-to-1 sales.  One client, one meeting and one sale at a time.  He challenged that notion.

Effective sales processes should be designed to allow the most qualified and ravenous buyers to raise their hand, to identify themselves, and to draw these people into your universe in numbers.  No more wasted time with tire kickers, price shoppers and those that simply cannot afford your services.

Thus, the EP Sales System was born.  A system that drives massive numbers of highly qualified buyers to you – without local networking, in person events, posting on your personal and business Facebook™ page or endless website optimizations…

They completely redefined how EP Law Firms, such as yours, should be using the Internet properly to ensure a steady flow of new client’s month in and month out.